PHARMA ADVERTISING AND SALES: WHAT CLINICAL RESEARCHERS SHOULD KNOW

For those of us who work in the clinical research industry, we are sometimes unaware of the fact that Sponsors spend even more money on advertising and selling their drugs than they do on research and development to produce them.  It is very easy for us researchers to get lost in our own little (big) segment of the industry to pay much attention to the sales aspect.   In this video, Darshan Kulkarni joins the Guru Nation to discuss advertising and sales regulations when it comes to drug manufacturers, and what us researchers may be interested in learning more about.  I hope this interview is able to provide some value for you!