In this week’s video/podcast I cover a multitude of topics and get back to a bunch of viewer emails. The usual topics such as negotiating budgets and getting more studies are covered, but my favorite this week was a Site that almost turned down a study because their Principal Investigator din’t want to go to the Investigator Meeting! Under no circumstance should you ever do this. It is actually quite common for PI’s to refuse to go to IM’s, and while it may not look great for the Site, you will not lose the study. I hope you enjoy this video, and keep the questions rolling!
In this video I answer a viewer question on what are some of the best ways to pay patient recruiters or even business development staff. Hope it is helpful!
The answer, as you would imagine from me is a resounding YES, but let me tell you a few reasons why it is important to have one.
-A good way to interact with employees and perhaps recruit future employees
-An excellent way to generate interest in your organization from Sponsor’s, CRO’s, and even potential study participants
but my favorite reason is…..
-Targeted ads!!! That’s right targeted ads are soon going to be available on LinkedIn where you can create an ad that will show up in the news stream of any specific job titles that you target. If you want more studies, just run a targeted ad aimed at Project Managers at various CRO’s and Sponsors! The challenge here will be to provide some content that will make it interesting enough for the individual to actually click on your ad. In other words, don’t make it look like an actual ad, but provide a valuable piece of content that also promotes your company’s services.
I am really excited about this and if you would like me and my team to work with you on these kind of targeted ads, send me an email or call me (you can find my contact info in the “My Bio” section of this blog).
This video is a reaction to something that happened to one of the studies I have been working on where the Sponsor completely terminated the study and chose another CRO to run a virtually identical protocol. The take home message here is as a clinical research site, be prepared for anything to happen as far as studies being terminated and never take any study for granted.
In this video I share some strategies for how a clinical research company can obtain more studies for themselves by using the plethora of tools available to all of us for absolutely no cost! The point of this video is to drive home the message that we need to market like it’s 2014 and not 1999. Social media provides some great tools for building up your business to business marketing and development.
We talk about study participant recruitment and retention all the time on this blog, but do we actually practice what we preach? You would be surprised at the number of study participants I have met or interviewed via Skype throughout the years that have told me that they did not have good experiences with clinical research and in fact, some had horrible experiences. I do think the majority of research clinics do a good job of placing study participant satisfaction at the top of the list of important factors to keep in mind when running the day to day activities of a clinical trial, but that doesn’t necessarily always translate to happy study participants. I understand that it is inevitable for some study participants to not have good experiences, but us researchers should put more effort into the little things (returning phone calls in a timely manner, having a good attitude at the clinic, etc) that could ultimately shape the experiences of the study participants. Remember, we need to raise general awareness regarding our industry and in a way, we are all ambassadors of clinical trials to our study participants and our communities at large.