In today’s video I share some anecdotal evidence of a particular trend I am seeing as of late in clinical research: Sponsors choosing two CRO’s to conduct virtually the same protocol and then, through risk-based monitoring, assessing which protocol they want to stick with (if any) and which study they will cancel. I have seen this personally occur three times this year while hearing the same from others in the industry at both the research site and CRO level. I do not believe this is a long term trend, rather I see this as a direct result of the relatively low supply of clinical trials this year and the high demand amongst CRO’s to want to win these studies. When study activity picks up next year, I think we will see less of this but at least for now, this is what we have to deal with.
In this week’s video/podcast I cover a multitude of topics and get back to a bunch of viewer emails. The usual topics such as negotiating budgets and getting more studies are covered, but my favorite this week was a Site that almost turned down a study because their Principal Investigator din’t want to go to the Investigator Meeting! Under no circumstance should you ever do this. It is actually quite common for PI’s to refuse to go to IM’s, and while it may not look great for the Site, you will not lose the study. I hope you enjoy this video, and keep the questions rolling!
The answer, as you would imagine from me is a resounding YES, but let me tell you a few reasons why it is important to have one.
-A good way to interact with employees and perhaps recruit future employees
-An excellent way to generate interest in your organization from Sponsor’s, CRO’s, and even potential study participants
but my favorite reason is…..
-Targeted ads!!! That’s right targeted ads are soon going to be available on LinkedIn where you can create an ad that will show up in the news stream of any specific job titles that you target. If you want more studies, just run a targeted ad aimed at Project Managers at various CRO’s and Sponsors! The challenge here will be to provide some content that will make it interesting enough for the individual to actually click on your ad. In other words, don’t make it look like an actual ad, but provide a valuable piece of content that also promotes your company’s services.
I am really excited about this and if you would like me and my team to work with you on these kind of targeted ads, send me an email or call me (you can find my contact info in the “My Bio” section of this blog).
This video is a reaction to something that happened to one of the studies I have been working on where the Sponsor completely terminated the study and chose another CRO to run a virtually identical protocol. The take home message here is as a clinical research site, be prepared for anything to happen as far as studies being terminated and never take any study for granted.
In this video I share some strategies for how a clinical research company can obtain more studies for themselves by using the plethora of tools available to all of us for absolutely no cost! The point of this video is to drive home the message that we need to market like it’s 2014 and not 1999. Social media provides some great tools for building up your business to business marketing and development.
On this week’s video and podcast, I answer viewer emails regarding how to manage and operate a successful research clinic. I also discuss some issues in regards to study participant recruitment and how to get cooperation from other referring physicians in cases (most) where referral fees are not allowed. To start off the podcast I discuss some highly sensationalized and negative articles, one in particular written by someone who interviewed me back in 2011. The article is a perfect example of shock journalism being utilzed these days to generate page views. I know that the article was not picked up by several magazines, and finally a blog startup picked it up last month. At the end of the day, I believe the examples used in this article are not indicative of the majority of research clinics (mine included) that have never even considered enrolling homeless people in studies. The article makes it seem like most research clinics resort to these tactics and this could not be further from the truth. Despite the fact that I am heavily involved in the clinical research industry, I have blogged extensively here about some of the more negative aspects of clinical trials. I still believe that clinical trials provide much more good than bad for society. The second article refers to troubled physicians who still conduct research studies. We blogged about one particular case of which we were made aware of back in 2010 and you can find that video here.
As always, thanks for watching and stay tuned for more clinical research information!