The answer, as you would imagine from me is a resounding YES, but let me tell you a few reasons why it is important to have one.
-A good way to interact with employees and perhaps recruit future employees
-An excellent way to generate interest in your organization from Sponsor’s, CRO’s, and even potential study participants
but my favorite reason is…..
-Targeted ads!!! That’s right targeted ads are soon going to be available on LinkedIn where you can create an ad that will show up in the news stream of any specific job titles that you target. If you want more studies, just run a targeted ad aimed at Project Managers at various CRO’s and Sponsors! The challenge here will be to provide some content that will make it interesting enough for the individual to actually click on your ad. In other words, don’t make it look like an actual ad, but provide a valuable piece of content that also promotes your company’s services.
I am really excited about this and if you would like me and my team to work with you on these kind of targeted ads, send me an email or call me (you can find my contact info in the “My Bio” section of this blog).