The Clinical Trials Guru

Today, we are examining the importance of building rapport with clients. Whether you’re out in the field recruiting to increase the screening process, you bring clients in for the screening; or you have a different screening procedure, such as drawing blood.

It’s extremely important, the worst thing you want to do is make it a mundane experience. This often happens by doing the “White Lab.” For example, you are drawing blood, and you just start poking the client, without as much as a “Hello, or Good Morning.” You need to talk to them, build a rapport. Make the client feel comfortable and at ease. Try starting a conversation, you can talk about anything.

Your goal is to get their mind distracted from what you are doing, and the questions you are about to ask. That way they are relaxed, very at ease. When you’re out doing pre-screening, it is a good idea to do the same thing. Even if you do get into talking about the research study that you are conducting, you don’t want to jump into that right away.

Because then you take a very business like approach, which can be very cold and distant. It would be better to take a personal approach. Everyone loves to talk about themselves. Again, getting them distracted away from what you’re doing. After this, you can get into asking them questions that you want. This way, they are more open to answering your questions, and you will get a lot more information.

This also works if you are conducting procedures with them. Get them to talk about other things or themselves by just asking open ended questions. Getting them very relaxed will make it easy for you to get your blood draws and blood pressure, or whatever procedure you need. If you need to do ratings with them the same thing applies. This has been my personal experience, if you have anything else to add please email us at www.theclinicaltrialsguru.com.